The dedication of NESTLÉ® MILO® to South African sports extends far beyond the playground. We are proud supporters of young athletes, providing them with the resources and platforms they need to excel both on and off the field.
Through our recent initiatives, we are actively investing in the future of South African learners by championing their potential.
Fuelling champions with #MUSTBEMILO
At the heart of our commitment to South African youth is the inspiring #MUSTBEMILO campaign platform. This platform focuses on teaching learners the skills they’ll need to be champions on and off the sports field. By encouraging kids to participate in sports activities, Milo ensures they develop teamwork, discipline, resilience, communication, determination, and perseverance – qualities that are necessary for success in life.
The campaign showcases the dedication, perseverance and commitment of young athletes. By documenting their stories, #MUSTBEMILO aims to inspire other young South Africans to pursue their passions and unlock their full potential through the malt energy to go further promise.
Nurturing future talents
These visits involve interactive sports clinics led by experienced biokinetics experts. These platforms provide learners with the opportunity to learn new skills, improve their fitness and experience the joy of teamwork while experiencing the taste of 6 vitamins and three minerals with every glass of every NESTLÉ® MILO® they drink.
Educational sessions: Highlighting the importance of movement
The #MUSTBEMILO sessions also incorporate valuable lessons about nutrition, healthy lifestyles and the importance of physical activity into school every school engagement.
Biokinetics expert Moratuwa Finger emphasises the importance of getting children active from a young age so that they learn to incorporate the power of movement into their daily routines.
“It helps with mental health, posture and even just being able to concentrate better in class. [It also] helps with social skills [and] confidence,” she said.
Xolani Ngema, also a biokinetics expert at NESTLÉ® MILO®, added that regular physical activity assists children’s long-term memory, muscle growth and balance.
Our commitment to South African youth is about building a long-term empowerment by investing in this country’s future leaders with NESTLÉ® MILO®, the journey to success begins with a sip and ends with triumph on and off the field.
Educational sessions: Highlighting the importance of movement
Through our multi-faceted approach, we are fostering a generation of confident, healthy and driven children who are equipped to overcome challenges and achieve their dreams.
Physical education is about equipping children with essential life skills and values that will serve them well beyond the playground and NESTLÉ® MILO® empowers kids to lead healthy, active lives and pursue their passions.
